For too long, the protein industry has been stuck in a rut - serious, rigid and frankly, a bit intimidating.But at METALAB, we're flipping the script. We believe protein should be something EVERYBODY can actually look forward to, not just another item on your to-do list.
When Jake launched METALAB during Covid over four years ago, it was the culmination of a deeply personal journey. Growing up with self-esteem struggles, he discovered the transformative power of fitness and nutrition, fueling a passion that led to a degree in nutrition, years as a personal trainer, and relentless experimentation with supplements.
But METALAB was never just about macros. As a lifelong creative with a deep love for art, aesthetics, and design, Jake saw an opportunity to do things differently: to build a brand that not only performed on every level, but looked and felt like something you'd be proud to keep on your kitchen shelf.
Creativity has always been the backbone of the brand, every formula, flavour, and experience is crafted with intention. For Jake, developing great products is a form of art—one that blends function, beauty, and everyday joy.
As the brand evolved, so did Jake’s personal life. Becoming a husband and dad reshaped everything—and so did the way he thought about wellness. He wanted to create a brand that fit into real family life, something that didn’t just serve athletes or gym-goers, but felt exciting and accessible for everyone at home.
From pancake mornings to post-school smoothies to quick mug cakes between meetings, METALAB was built to become a household staple, products that everyone in the family looks forward to, not just the “fitness” members. That’s why every product is designed to be high-performance and genuinely delicious, easy to use, easy to love, and trusted by the people who matter most.
Frustrated by underperforming, overhyped products, Jake set out to raise the bar, to create category-leading, flavour-first supplements that support the beautiful chaos of real life.
Whether you're powering through your workday, chasing a personal best, or just trying to get the family out the door, METALAB is here to fuel you, support you, and bring joy to your daily routine.
Because wellness should taste good. Look good. Feel good.
And most importantly, it should fit right into your life.
We keep it interesting with flavours that are as unique as you are. Expect the unexpected with every scoop!
Supplements don’t have to be serious—just the ingredients. We focus on quality, and the rest is easy.
Only the best for our Fam. We source our ingredients from the top suppliers around the world - no questions asked.
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